Since 1988 Jeff Urie has been a Principal Agricultural Consultant, Company Director and was also a co-founder of Ag-Challenge Pty Ltd. He has extensive knowledge of all matters relating to dairying and the dairy industry, having worked in the industry since 1981.

Jeff's main focus is on person to person dairy and beef consultancy, but he is also well grounded in the field of group extension activities, co-ordinating three dairy discussion groups per month. Before entering the dairy scene, Jeff was a soils expert with the now defunct Soil Conservation, where he played a leading role in conducting land surveys, and the development of sustainable practices within domestic water supply catchments.

Tony has a dual background in both soil science and agronomy. He was formerly employed within the public sector, initially by the Soil Conservation Authority as a research officer and then by the Department of Agriculture as an industry agronomist.

He has been active in private consulting since 1989 and the current work areas include design and monitoring of recycled water projects in Victoria, land capability assessments for agriculture and other uses, salinity management and irrigation design. Tony has specific knowledge of irrigation design and management and also brings financial analytical tools to the consultancy group.