Ag-Challenge Consulting Pty Ltd provides professional and independent agricultural advisory services to the dairy, beef, potato and other high rainfall and irrigation based industries.
The services provided are primarily technical and include feed budgeting, crop monitoring, grazing management, fertilizer programs, farm design, agronomy and herd management. Services to the farming community extend to business planning, cash flow budgeting, training, agricultural loss assessment, and dispute resolution.
To the broader rural community, Ag-Challenge Consulting also provides specialist advice on recycled water project design and management, land capability assessment, project management, (independent) expert witness, discussion group facilitation, field day leadership and executive officer services.
The company has always based its work and advice on the principals of sustainability, both economic sustainability and environmental sustainability.
Introducing our team
Caroline Purcell B. Ag.
In 2018 Caroline commenced working with Ag-Challenge Consulting having graduated from Melbourne University as dux of her class in 2017.
Caroline has been part of the team delivery of CORE 4 for the West Gippsland Catchment Management Authority.
Caroline has a thorough understanding of the Ellinbank Nutrient Balance and has written many Farm Nutrient Management Plans, as part of Gippsland Grows Green Grass and Fert$mart. Caroline is now well experienced in correct soil sampling procedures having completed sampling for numerous Ag-Challenge Consulting clients.
Glenn Marriott B. Ag. Sci. (Hons)
Glenn has been with Ag-Challenge Consulting and Land Safe since 2007 and is a Director.
Glenn received the GW Leeper Memorial Prize for the soil science while studying at Latrobe University, and also the Australian Institute of Agricultural Science Prize for the best honours thesis.
Glenn provides consultancy services to a broad range of corporate and private individuals including, Dairy processing facilities, Water Authorities and Shire Councils.
Glenn's professional focus is on soil and wastewater management specialising in Land Capability Assessment (LCAs) and environmental management through design and monitoring of recycled water and biosolids projects.
Pauline has been with Ag-Challenge Consulting since July 2010. Pauline has had over 13 years experience in office administration plus holds a Certificate 3 in office administration and a Certificate 4 in Business Management. These are combined with an extensive knowledge of Quickbooks.
Pauline is a happy, organized and very competent person alway willing to assist our clients promptly and efficiently.
Jeff Urie B. Ag. Sci.
Since 1988 Jeff Urie has been a Principal Agricultural Consultant, Company Director and was also a co-founder of Ag-Challenge Pty Ltd. He has extensive knowledge of all matters relating to dairying and the dairy industry, having worked in the industry since 1981.
Jeff's main focus is on person to person dairy and beef consultancy, but he is also well grounded in the field of group extension activities, co-ordinating three dairy discussion groups per month. Before entering the dairy scene, Jeff was a soils expert with the now defunct Soil Conservation, where he played a leading role in conducting land surveys, and the development of sustainable practices within domestic water supply catchments.
Tony Pitt B. Ag. Sci. (Hons.), M. Ag. Sc.
Tony has a dual background in both soil science and agronomy. He was formerly employed within the public sector, initially by the Soil Conservation Authority as a research officer and then by the Department of Agriculture as an industry agronomist.
He has been active in private consulting since 1989 and the current work areas include design and monitoring of recycled water projects in Victoria, land capability assessments for agriculture and other uses, salinity management and irrigation design. Tony has specific knowledge of irrigation design and management and also brings financial analytical tools to the consultancy group.